Bhubaneswar, grandma & dailymoo!

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It wouldn’t be an exaggeration to say that the internet has changed our world. Who knew a U.S. Military-backed research project with a tangy name would proliferate from a network of few nodes between computer scientists to a Goliath of over 3.5 billion people? Today, the internet is as fundamental a part of our daily life as water. This might qualify as an exaggeration, but I will leave that to the guilty conscience of our parasitic existence that squarely breathes on its hosts’ capability to keep us engaged the whole time. By drastically reducing the time taken for transmission of information over distances both long and short, the internet has made itself indispensable in the business arena.

In India, the internet economy is expected to double from US$ 125 billion as of April 2017 to US$ 250 billion by 2020, majorly backed by e-commerce. India’s e-commerce revenue is expected to jump from US$ 39 billion in 2017 to US$ 120 billion in 2020, growing at an annual rate of 51 %, the highest in the world. The statistics portend India’s internet economy to boom even further. Hence, it is an exciting time to enter the e-commerce space. The trend is there, in fact, so much so, that it is on the verge of being labeled a cliché. But one cannot deny the convenience e-commerce has fetched us. Consumer goods are now a click away.

I stay in Bhubaneswar, the temple city of India. One of the many benefits of being a city-dweller is the overall convenience of a spectrum of services a human can avail. Talking about my daily requirements, I have access to fast internet. E-commerce giants like Amazon and Flipkart take care of most of my needs, like books, gifts, sartorial elegance, electronic delights, and the list is non-exhaustive. To satiate my other lesser worldly desires of fondling my taste-buds, I take assistance from the supreme online-food-ordering apps like Swiggy, Zomato, UberEats, FoodPanda. My grandma often complains of having a hard time remembering these names. I tell, ‘Just four names Aai.’ She quips ‘How many more?’

My grandma loves tea. For her, the question of decision-making over ‘tea or coffee’ is far simpler than it is for us. Buying that milk-packet early morning is never a pleasant experience. She would have to depend on somebody else to get it done. But these days, the picture is brighter. Thanks to dailymoo.

I came across dailymoo recently- sitting comfortably at a window-seat in Mo Bus, I was looking out the hazy window, when I saw a clear, big poster of a cow riding bike, beside which was inked ‘dailymoo’ on the back of an auto. An app for online-dairy-product-ordering, I came to know once I walked into Playstore.

 

Dailymoo contains a host of Milkymoo products, from Milk to Curd, from Misthi Dahi to Chenna Poda. The delivery is free of charge and during the early morning. A cool addition is, when you log-in to the app, a milkman is assigned to you. I was amazed to see that there’s no minimum order limit- an absolute boon for the bachelors who sometimes need just one packet of milk. Families can order paneer or curd as per the conclusion of their discussions on ‘Tomorrow’s menu’ at the dinner table. The fluidity of the app will appeal to the non-tech-savvy folks as well. Some fundamental inputs like ‘Preferences’ wherein you decide on your preferred delivery style- ‘Ring doorbell’, ‘drop at the door’, ‘in-hand delivery’, ‘keep in bag’- adds smoothness to the last mile delivery in the long run.

In my experience, two standout features of dailymoo have been ‘consistency’ and ‘flexible subscription structure’. Everyday delivery is an important aspect in the case of ‘milk and dairy space’. Dailymoo’s robust system ensures reliable delivery, even on strike-days. In case there’s any delay, you will receive a communication (through SMS or call) regarding the same.

The malleable subscription structure is such that it accommodates all kinds of dairy consumers — the subscription can be set to ‘everyday’ or ‘One Time order’ or ‘On Interval’ (Every 2nd, 3rd, 4th day etc) or as I have done, you can go gung-ho in setting your own customized subscription!

Eastern India’s first doorstep milk delivery app, dailymoo, is a shade of the modern world, which delivers the wholesomeness of the good old days. It ticks all the boxes on the technology and convenience front. But what it does even better in, is its sound delivery, placed well in the alleys and corners of Bhubaneswar. My beautiful city is an ensemble of future and past. In its Odyssey, it has found a space for an Infosys and yet, has always welcomed the swarming pilgrims and migrants. Much akin to the city, dailymoo is a potpourri of the constant and the changing times. It has accepted the boon of technology to supply old-fashioned, natural nutrition. Much like the city’s tranquillity which instills life in the exhausted and the lost, dailymoo is an enabler- that ensures a healthy and hassle-free morning to the workers and the makers.

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